MOIA
At MOIA, I integrated newly launched features into impactful product and sales campaigns that boosted the platform’s capabilities and user engagement.
My role required a strong grasp of both the technical and creative sides of digital design to ensure each campaign showcased these developments while aligning with MOIA’s brand. Additionally, I provided direction to the brand design team, making sure that every campaign reflected MOIA’s visual identity and resonated deeply with our audience.
In the following I show a few examples of the works I have created:
Role:
Team Lead Brand Design
Date:
2021 - 2022
Tools:
Figma, Adobe Creative Cloud, Atlassian
Client:
MOIA
Stakeholders:
Marketing and brand design team
Prebooking feature
Prebooking a ride
Launch and marketing of the prebooking features with the target group of young families who want a stress-free mobility service.
Accessibility feature
Presentation of new feature for customers with disabilities.
Instagram AR Filter
AR Filter
As part of the ITS Mobility trade fair, we sought a fresh, engaging way to promote MOIA as a leader in mobility and innovation. The result was an interactive Instagram game filter, created in collaboration with illustrator Krashkid.