AARRCC
AARRCC is a digital art platform designed to simplify the purchase of digital artwork for art enthusiasts, collectors, and newcomers to the digital art space.
With no need for prior experience or cryptocurrency, AARRCC allows anyone to securely buy their first digital artworks. I collaborated closely with a co-founder and a developer over approximately 6 months, from concept to implementation.
Role:
Product designer & product strategy
Date:
June. 2023
Tools:
Figma, Google Meet, Trello, Slack
Project:
AARRCC
While cryptographic technology has enabled secure ownership of digital artworks, making it possible to trace pieces back to their original creators, the digital art market remains accessible to only a select few. Complex purchase processes—finding an artist, purchasing, and storing artwork have deterred the average buyer, leaving digital art ownership limited to a small group.
Problem
Art collectors struggle to find, select, and securely purchase digital art.
Solution
A digital art platform offering a seamless journey from selection to payment to secure storage of digital art.
Due to the project NDA, I am only permitted to share a few product images in this case study.
Due to the project NDA, I am only permitted to share a few product
images in this case study.
Due to the project NDA, I am only permitted to share a few product images in this case study.
Due to the project NDA, I am only permitted
to share a few product images in this case study.
Main features
Select Storage Location
Users can choose between storing their digital artworks in their own wallet or using a secure storage option provided by AARRCC.
View & Collect Art
Users can discover and seamlessly collect digital artworks, making it simple to build and manage their personal art collections.
Main features
Select Storage Location
Users can choose between storing their digital artworks in their own wallet or using a secure storage option provided by AARRCC.
View & Collect Art
Users can discover and seamlessly collect digital artworks, making it simple to build and manage their personal art collections.
Understanding the user
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I translated the user journeys into clear user flows: "As a traditional art collector, I want to access the digital art world through a curated show that lets me securely buy art without technical knowledge."
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I translated the user journeys into clear user flows: "As a traditional art collector, I want to access the digital art world through a curated show that lets me securely buy art without technical knowledge."
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I translated the user journeys into clear user flows: "As a traditional art collector, I want to access the digital art world through a curated show that lets me securely buy art without technical knowledge."
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I translated the user journeys into clear user flows: "As a traditional art collector, I want to access the digital art world through a curated show that lets me securely buy art without technical knowledge."
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
User research
We conducted interviews with 5 individuals, aiming to gain insight into the following areas:
User pain points:
Identify essential features for quickly finding and booking AI experts.User contexts:
Current approaches rely on scattered sources like social media and marketplaces.Buyer profiles:
Identified segments include traditional collectors, impulse buyers, digital natives, and profit-driven speculators.Personas
After conducting interviews with our target audience, we consolidated their backgrounds, goals, behaviors, attitudes, and pain points into clear user personas. Below is one example:
User flows
I was then able to translate the user journeys into different user flows. For example, one of three user stories: “As a business owner, I want to compare different AI experts based on ratings and price, so that I can make an informed decision and ensure value for money.“
Sitemap
Through the development of user personas, user journeys and then finally user flows, the question came up of how to organise this information logically. With the help of closed card sorting, I was able to organise possible categories and then create a first sitemap.
Prototyping & Design
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in our thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in our thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in our thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in our thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
Styleguide
With a clear information architecture in place, I progressed from initial sketches to mid- and high-fidelity wireframes, culminating in a cohesive design system with defined fonts, colors, grids, and components.
Slide to the right to see the process.
Wireframes & prototypes
During the sketching phase, we collaborated as a team to quickly create wireframes, focusing on an intuitive interface with essential features for a functional MVP.
Mid fidelity digital wireframes
I translated the quick sketches into digital wirframes and corrected the first errors in my thinking.
The Outcome
Simplified User Onboarding:
Designed an intuitive onboarding process for AARRCC, enabling beginners to purchase digital art without requiring prior knowledge of cryptocurrencies.
Flexible Storage Solutions:
Developed a user-centric feature allowing seamless selection between a personal wallet or a secure, platform-provided storage solution for digital artworks.
Curated Art Discovery:
Crafted an engaging and visually appealing interface to showcase generative artworks, ensuring users can easily discover and explore high-quality pieces.